Guides

Documentation

Everything you need to run effective audits, read results, and act on them.

1Getting Started

Step 1 — Create a free account. Sign up with email or Google OAuth. The Free plan gives you 3 audits per month at no cost.

Step 2 — Enter a URL. Paste any public URL into the audit bar on your Dashboard. This must be a live, publicly accessible page — local dev URLs and pages behind login are not supported.

Step 3 — Wait ~30–60 seconds. Our server fetches your page's HTML, strips scripts and styles, and sends it to Google Gemini 2.5 Flash for analysis. You'll see a live 4-step progress indicator.

Step 4 — Read the 4-tab report. Navigate between Overview, SEO & AI Visibility, Page Sections, and Developer Plan tabs. Each tab is designed for a different reader: Overview for quick wins, Developer Plan for your dev team.

Step 5 — Act on the plan. The Developer Plan tab lists tasks ordered by revenue impact. Start with the High-priority Quick Wins — these are the changes that take less than an hour and typically have the biggest conversion impact.

2Understanding the Report Tabs

Overview

Shows your Overall Score (0–100), a 3-sentence executive summary, your top 3 high-priority actions, quick wins, page speed estimates, and mobile UX score. Share this tab with stakeholders.

SEO & AI Visibility

Three scores: SEO (heading hierarchy, meta, keyword density), AEO (Answer Engine Optimization for AI assistants), and GEO (Generative Engine Optimization for LLM citations). Each has specific improvement suggestions.

Page Sections

Every visual section of your page is individually scored: hero, features, testimonials, CTA, footer, etc. Each section shows strengths, weaknesses, copy suggestions, A/B test ideas, and mobile-specific issues.

Developer Plan

Your full action plan sorted into High / Medium / Low tiers. Each task has a technical implementation note. This tab also auto-loads your robots.txt analysis, sitemap validation, and llms.txt audit.

3Score Guide

RangeRatingWhat it means
90–100ExcellentYour site is highly optimised. Focus on A/B testing and incremental wins.
70–89GoodSolid foundation with clear opportunities. Tackle the High-priority items first.
50–69Needs WorkSignificant issues affecting conversion and discoverability. Prioritise immediately.
0–49CriticalMajor structural or copy problems. High-priority fixes will have outsized ROI.

Overall Score = Mobile UX (20%) + SEO (20%) + AEO (10%) + GEO (10%) + Average Section Score (40%).

4Technical Tools (Developer Plan Tab)

robots.txt Audit

We fetch your /robots.txt, check for over-blocking (accidentally disallowing Google or Bing), missing AI bot rules (GPTBot, ClaudeBot, PerplexityBot), and missing sitemap declaration. A recommended robots.txt is generated.

XML Sitemap Validation

We fetch your /sitemap.xml (or the path declared in robots.txt), check for malformed entries, missing priority/changefreq, non-200 URLs, and pages accidentally excluded from your sitemap.

llms.txt Analysis

The llms.txt file is an emerging standard (similar to robots.txt) that tells AI crawlers and LLMs which content on your site is available for training and citation. We check if you have one, analyse its structure, and generate a recommended version.

5Credits & Caching

1 credit = 1 fresh AI analysis. Viewing a saved or cached report is always free and never uses a credit.

24-hour cache: If you run the same URL twice within 24 hours and the page content hasn't changed, the second run serves from cache and does not use a credit.

Force refresh: Click the Refresh button on any report or History entry to bypass the cache and run a new analysis (uses 1 credit). Use this after you've made changes to your site.

Credit reset: Credits reset on the first day of each calendar month (free plan) or on your billing anniversary date (paid plans).

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